01
You pay for clicks. The calendar stays empty.
The agency sends a report full of impressions. Your crews still have gaps next week.
Nationwide · Performance-based Google ads
More booked jobs
from Google.
We run Search Ads and Local Services Ads for high-ticket local companies. We get paid a share of the revenue those ads produce.
- Paid on revenue, not clicks
- Built for $500K–$10M operators
- Search + Local Services Ads
The problem
You’ve paid agencies that couldn’t show you a booked job.
02
Nobody can tell you which leads came from ads.
The phone rings. You take the job. You still can’t prove the ads earned it.
03
One decent month. Then it dries up.
Spend stays the same. Booked jobs don’t. You keep paying a retainer for the privilege.
How we’re different
We get paid when you get paid.
Backlog Operating Co. is performance-based. We get paid a share of the revenue our ads generate. If the ads don’t produce jobs, we don’t get a bigger check.
Typical agency
- Paid on ad spend or a flat retainer
- Reports clicks, impressions, and “leads”
- You carry the risk if jobs don’t book
- Retainers whether jobs close or not
- Vanity metrics instead of signed work
Backlog Operating Co.
- Paid on a share of ad-driven revenue
- Reports booked jobs and closed revenue
- We only scale when you make money
- You pay Google. We get paid on signed jobs.
- Built around booked jobs, not impressions
What we do
Google ads, tracking, and the system behind the phone.
We don’t sell “brand.” We sell a path from a Google search to a booked, high-ticket job.
01
Google Search Ads
Campaigns built around the jobs you actually want — high intent, high ticket, in your service area.
02
Local Services Ads
The Google Screened units at the top of the page. Built to drive calls from people ready to hire.
03
Call and conversion tracking
See which ads led to a real conversation, not just a click. If we can’t track it, we don’t scale it.
04
High-converting landing pages
Pages that send the right job to the phone — not a generic homepage that makes people bounce.
05
Speed-to-lead follow-up
Missed calls and slow replies kill expensive leads. We put a system behind the first five minutes.
06
Revenue reporting
A simple view of spend, jobs booked, and revenue. Built for owners, not media buyers.
How it works
Four steps. No theater.
1
Strategy Call
We look at job value, close rate, capacity, and what you’re already spending. If we can’t help, we say so.
2
Build & Tracking Setup
Account structure, tracking, landing page, and follow-up. Nothing launches until we can see a booked job.
3
Launch
Ads go live in your name. You pay Google directly. We watch the first leads like they cost what they cost.
4
Optimize & Scale
Cut waste. Push what books work. Raise budget only when the jobs and the revenue show up.
Revenue calculator
What extra jobs could be worth.
Plug in your numbers. This is math, not a promise.
What a typical closed job is worth
$
Share of qualified leads you actually book
%
Additional leads the ads would need to produce
Formula: extra monthly revenue = average job value × close rate × extra leads.
Estimated extra revenue
Per month
$40,800
Per year
$489,600
About 4.8 extra booked jobs a month at your close rate.
Estimates only. Real results depend on your market, offer, follow-up, capacity, and ad budget.
Who we work with
Established local operators who can take more work.
Owners of local service businesses doing roughly $500K to $10M a year. Contractors, home services, and other companies with large average job values. You already know how to do the work. You need a reliable way to fill the board.
Run by Ben Kessler. Service area: Nationwide.
This is not for you if…
- You’re still figuring out the work itself and don’t have a proven offer.
- You want “brand awareness” instead of booked jobs.
- You can’t take more work in the next 90 days.
- You want the cheapest clicks, not the most profitable jobs.
- You won’t give us a way to see what happens after the phone rings.
Results
Closed revenue. Real ad spend.
Three accounts. Your market, offer, and follow-up will differ.
Concrete contractor
Los Angeles, CA
$500,000
Closed in 3 months
Ad spend $6,000
Roofer
Ocala, FL
$250,000
Closed in the first 10 weeks
Ad spend $5,000
Concrete contractor
Houston, TX
$850,000
Closed in the first 8 months
Ad spend $12,500
FAQ
Straight answers.
If you still have a question, that’s what the strategy call is for.
Book the call
Bring your numbers. We’ll tell you if this is a fit.
A short call. Job value, close rate, capacity, current spend. If we can help, you’ll leave with a clear plan. If we can’t, you’ll leave with that too.
Or send the form. We reply to both.